Last week, Secretary of State Hillary Clinton became a meme! Have you seen Texts from Hillary? It is hilarious. Apparently Clinton (aka “Hillz”) thought so too. She even invited the Texts from Hillary guys to the White House and wrote her own Text from Hillz.
But much like a beautiful shooting star, this meme was only crossing through our stratosphere for a brief time. TTYL indeed, oh pioneers! In the aftermath of the phenomenon that was our Lady of Clinton’s imaginary digital conversations, we at GLG sift through the sands of the hourglass and ponder our own mortality–and also, the Secretary of State’s viral Internet fame.
First thoughts on Texts from Hillary:
Phoebe: So, I think these are hilarious and also kind of bad ass. And, I love that Clinton appears to love them too and has a sense of humor about herself. I feel like the picture of her laughing with the two guys from Texts from Hillary is awesome and shows a very different side of her than I feel like we have been privy to before. I also love that she composed her own one. I have never quite known what to think of her, although I have always respected her, but I feel like this Tumblr and her response to it have made me a fan. Plus, she does appear to be a pretty darn good Secretary of State too. But seriously, I think this side of Hillary is one (as Sarah goes on to say below) that counters and plays with the media-constructed image of her during the 2008 primaries, which was extra serious. And, I think it is great that in the photo of her on a military jet, everyone else seems to be heading for an exit or trying to get off the plane but Hillary is still working away.
Sarah T: I’m a longtime mega-fan of Hillary. She’s like Mama Rose! She never gives up! You either have it or you’ve had it! The ambition and the glory and the disappointment and the striving! I could go on forever, and I would like to see a biopic based on Hillary’s life and future presidency ASAP. So I was thrilled to see a Tumblr that celebrated her wry dominance at life. In all of the Texts from Hillary posts she’s in a position of power and wisdom — turning down Stewart because she’s already booked Colbert, rejecting friend requests, keeping Biden and Obama in line with their Bieber-fandom, advising Romney to drink up. I mean, she’s even got the Pretty Little Liars on a string.
What’s also great about the meme is that rather than punish her for being a powerful and ambitious woman — as the media did throughout the 2008 primaries — it celebrates her by making her look cool. Founders Stacy Lambe and Adam Smith chose an image of her that showcases her authority (she’s on a military jet, surrounded by paperwork and people in business suits) and her unflappable attitude (her shades, her mouth set in a no-nonsense line, the one-handed texting suggesting that her facility and hipness with technology). But she also looks like a mom (my mom!) with her brooch and blazer and hair-flip. The meme suggests that she’s a leader, a person who has Got It Together, but also a real human being with warmth and humor and sassy attitude. So it’s no surprise that it’s sparked fresh conversations about 2016. If her (hypothetical) campaign team can replicate this version of Hillary in their PR, they’re in business.
Favorite Text from Hillz?
Phoebe: The Pretty Little Liars one (posted above). I mean, it is just awesome.
Sarah T: This one, because of my 2016 dreams.
And now it’s over. Why?
Sarah T: It makes sense that Smith and Lambe aren’t going to be able to top meeting with Hillz herself. It’s also yet another stroke of luck for Clinton, since this cuts off the over-saturation issue before it became a problem.
Phoebe: I definitely agree. I like that in their farewell, Smith and Lambe note that while they are officially ending the Hillz texting fun, that the Tumblr will of course live on. I feel like it hits on something I think is really cool and intriguing about the internet, which is both the briefness of things and speed with which things catch on, rise to fame, and then end (often much less glamorously than Texts from Hillary). But simultaneously the archive or the object remains available online more permanently, or at least longer than the trend lasts.