thinking big: feminism, media, and pop culture

Posts Tagged ‘celebrity’

The Feminist’s Dilemma

In Uncategorized on March 4, 2012 at 10:07 am

Sarah S.

Today, Slate posted on article on “Hollywood’s New Beefcakes.” In it, authors and note that “Hollywood always likes to keep a few beefcakes around for use in its big action pictures and romances” and they grade the newest crop accordingly. (It’s worth clicking on the main link to the article to see their graphic, which includes hover-overs for each celebrity situated on top of what part of the cow they represent; I could not snag an image of it for this post.) Taylor Lautner, Twilight hunk, gets Rump Roast and grade of “C” for his “bland acting,” revealing him to be “just a rump, perhaps beef’s least flavorful cut.” Ryan Gosling, on the other hand, gets deemed grade “A” beef, Mock Tender, for being “more interested in subverting his hearthrob dreaminess than in perpetuating it.” Channing Tatum, Chris Pine, Jake Gyllenhall, Ryan Reynolds, and others also make the “cut.”

Image

Here’s my dilemma: If someone did something similar comparing fresh, young starlets to cuts of beef (or any other food item) I would be appalled. All my feminist hairs would stand on end, inflamed with righteous indignation at this objectification of women, this reduction of women to only their bodies. It’s because of such responses that a magazine such as Slate would never publish that article. Why is it okay, then, to reduce these men to meat and not do the same for their female counterparts?

One response is that such an objectification of men subverts a patriarchal paradigm, putting men into a “feminized” position and claiming the traditionally male power of “the gaze” for (straight) women (and gay men). It’s okay because men still enjoy more power and privilege so cannot be problematically hurt by their alignment with beef.

One might counter, however, that such a reduction of any human being to solely their physical self is a problem. And we can see that it’s problem given the rising instances of male anorexia and other signs of body obsession in young men. No human should be viewed so reductively.

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