thinking big: feminism, media, and pop culture

Posts Tagged ‘food network’

Food Network Star, Branding, and Ethnic Entrapment

In Food, race, reality TV, Television on May 16, 2012 at 8:38 am

Chelsea H.

I love the Food Network, and I watch a lot of their shows. I use their website for recipes and for inspiration, and I am hooked on many of their brands of “reality” TV. I can’t get enough of “Chopped,” I am a devoted fan of both The Next Food Network Star and The Next Iron Chef, and recently Taylor and I watched Worst Cooks in America together. In the past year or two, I have been delighted to see new types of food show up on the Food Network website (i.e. more than grilled sandwiches, Italian specialties, and Emeril’s mix of Cajun/French/Louisiana fare). I am excited to try these new styles of food: Mexican food, Indian food, even some gluten free options. Things I’ve never made before but have eaten with utter gusto in restaurants.

But then I started looking at who was making these foods, and I noticed something that bothers me: the way the network seems, in the cases of non-white and non-black chefs, to match the ethnicity of food with the ethnicity of the host preparing it. This tickled me with significance on and off, and I’d almost forgotten about it, in fact, until Melissa’s post on the problems with ANTM’s representations of racial/ethnic identity (given the approaching end of my graduate studies and impending dissertation defense, this post has been in production for a while now…). Like ANTM’s racial stereotyping, the Food Network seems to be pigeon-holing its “ethnic” stars.

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