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Posts Tagged ‘Old Navy’

Interlude: Old Navy & Mr. T

In advertising, Interlude, race on March 8, 2012 at 7:43 pm

Phoebe B.

Last night, I was watching Psych, a show I quite like because Shawn and Gus remind me of my best friend’s and my fairly goofy relationship. I was enjoying myself, having a glass of wine, and relaxing. But then, this new Old Navy commercial featuring Mr. T appeared on my TV. And then, I was no longer relaxed but rather frustrated and surprised.

Check out the commercial on Facebook here.

The commercial stars Mr. T and is part of Old Navy’s new push for their “Best Tees,” marketed as the most comfortable and softest t-shirt ever. Despite Mr. T’s presence, the commercial–like pretty much all Old Navy spots–is really annoying. But that’s not the problem. The problem is the appropriation and stereotyping of Native American dress on Mr. T midway through the commercial.

Out of nowhere, Mr. T descends from the ceiling of a massage room dressed in dream catcher style earrings, lots of bracelets, feathers, and a brown stereotypical Native dress–the kind of ensemble we might see in 1950’s Westerns or Disney’s Pocahontas. Indeed, he resembles the Pocahontas photoshoot with Mariah from America’s Next Top Model last week, which Melissa wrote about last week on GLG, as did Adrienne K. on Native Appropriations (which if you don’t know it, is an awesome blog). And then, Mr. T says his tag line, “I pity the fool who wears a scratchy Tee.” 

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